CONGRATULATIONS to our BUY LOCAL PARTNERS
Today the Buy Local Partners were honored
at the Fresno Advertising Federation Luncheon.
The Buy Local campaign was spearheaded through the Leadership of Steve Geil, President / CEO of the EDC serving Fresno County and Bruce Batti President of Jeffrey Scott Agency and Chair Elect of the Fresno Chamber of Commerce.
In September of 2008, after watching the 2 year implosion of the housing, financial and auto industries, Steve Geil, felt the downturn would soon be hitting the retail industry in 2009. After meeting with the EDC marketing team, Steve took the idea of running a “Buy Local” campaign to the Fresno Chamber of Commerce and suggested that the EDC and the Chamber partner in a public outreach campaign. Incoming Chair, Debbie Hunsaker, and the Chamber Board embraced the idea and the campaign soon became a reality.
A committee was formed, and regular meetings were held at the EDC. In a very short time, all the media components were created for the campaign. Print, Outdoor, TV, Radio, Web, Point-of-Sale Posters were all created within a 90 day period in order to launch the campaign in early 2009. The message was simple; When you buy local, you create jobs, you create sales tax revenue, and you help financially support services vital to the communities in which we live.
Economic Development Corporation serving Fresno County & the Greater Fresno Area Chamber of Commerce would like to thank the committee partners who continue to make this campaign a success:
Jeffrey Scott Agency
The Fresno Bee
McCormick Mobile Marketing
The Business Journal
Valley Yellow Pages
K-Jewel / KYNO